How HBO and HBO max Changing the game, as Netflix losses Subscribers
Earlier this week, Netflix announced quarterly sales results, which show that subscriber numbers have fallen for the first time in ten years, but not all streamers have experienced this type of withdrawal. Although AT&T is downloading HBO and the rest of WarnerMedia to its new home with Discovery, it still has a number of subscriber numbers that it can reveal in its own earnings report on Thursday morning.
Figures show that HBO last year added nearly 13 million subscribers to traditional HBO and HBO Max, including an increase of three million in the previous quarter. The two services now combine for 76.8 million subscribers worldwide, less than 221.64 million Netflix subscribers and even the latest number of 129.8 million from Disney Plus. As we learned in January, HBO Max was doing well ... according to HBO Max.
AT&T Q1 2022 report:
At the end of the quarter, there were 76.8 million HBO Max and HBO subscribers worldwide. HBO Max and HBO subscribers grew by 12.8 million annually worldwide and increased by 3.0 million in a row, mainly due to international and local subscriber earnings, which reflect the power of programming. At the end of the quarter, there were 48.6 million domestic HBO Max and HBO subscribers, compared to 44.2 million in the previous quarter, a year-over-year increase of 4.4 million.
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We've reached the end of HBO Max's strategy for daily and date film premieres running in calendar year 2021, but it still has a pretty solid library of content, including new hits and options from Warner Bros. Unlike Netflix, HBO also has many new areas to expand to, so it may take a while for them to find that they can't find any new customers. .
AT&T CEO John Stankey is no longer the head of HBO, but said that sharing passwords, which Netflix identified as a problem, stopped its growth. Cited in the Investor Call Deadline, Stanke said, "We thought about how we made the product and that we gave customers enough flexibility, but we didn't want to see widespread abuse." We look forward to learning more about the future of HBO Max (and the sudden death of CNN Plus) next week as Warner Bros. Discovery makes its first earnings.
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